Traction AI
David Benson, COO and Founder, needed a logo and brand identity for his rev-ops platform, called Traction AI. After working with start-ups and the tech industry, I already had the typeface envisioned in my head for his logo.
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Tech Startup
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Logo • Branding • Web Design
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2022
A clean, classic, but elegant san-serif font that would be accompanied by an abstract mark. Since Traction AI’s prior visuals were known to use tire tracks, this would end up being the icon for the logo.
Blues, greens, and mustards were used for this identity to help identify that Traction AI is reliable, inviting, and secure, while the upward motion of the logo’s icon symbolized growth.
