Midnight Moon Bat

Transforming the eerie perception of bats into endearing characters through the creation of designer vinyl toys was a monumental undertaking. The bat design, featuring an elongated tail for hanging upside down, inspired the unique box design to mirror this characteristic

The culmination of this effort led to an immediate sellout of the Sweet Fang color variant on the first day, accompanied by a multitude of customers expressing a shift in their sentiments towards real bats after acquiring a Midnight Moon Bat.

You can read more about the project with my Q&A at Kidrobot.com.